Meet Benjamin Kool, Co-Founder and CEO of Solutions 4 Delivery: Helping QSR Chains Do Better Business

At Solutions 4 Delivery (S4D), we deliver an omnichannel operating system for quick service restaurant (QSR) chains. We help QSR chains become data-driven e-commerce brands that serve and deliver food their customers love. For that to happen, restaurant chains need a centralized scalable software solution and e-commerce expertise to attract and retain customers. That’s why they partner with us to become an e-commerce player.

Additionally, with our industry and e-commerce knowledge, we help restaurant headquarters with actionable data to optimize product offerings on their website and app. Our team analyzes user behavior to share best practices with our partners, and we develop new features in a customer-centric manner. We focus on improving conversion rate, average order value and customer retention across all order channels our partners use. In other words, we help QSR networks to do more and better business.

Solutions 4 Delivery Stops Fast Restaurant Delivery Service Through Innovative SAAS Products Using Google Maps Platform - LOCALYSE

What do you think makes your company unique?

Acting as a true partner to our customers is what sets us apart. This is also why we call them “partners”.

There are many software companies that want to make life easier for a restaurant, but their solutions are very fragmented. When restaurant chains partner with us, we manage all the digital processes and they can leverage our experience and knowledge in the industry.

Our clear focus on the digital order flow of restaurant chains and franchises allows us to address specific issues facing the parent company. As mentioned briefly, we offer what we like to call an “omnichannel operating system”. Restaurant chains often have multiple vendors to configure their websites and apps and leverage third-party platforms. This adds up and creates many different systems from many vendors. We solve this by partnering and delivering a solution tailored to your needs without compromise.

How has S4D evolved in the last two years?

Originally, New York Pizza CEO Phillippe Vorst sparked the idea of ​​connecting e-commerce and POS to deliver an enhanced customer experience and deliver your pizzas faster across the Netherlands. Until now, this idea and more than we dreamed of became S4D. Still focusing on QSR networks, we expanded the product offering according to our partners’ menus and locations.

So far we’ve called big brands like New York Pizza, Pizza Hut, Apache Pizza and TelePizza our partners. In addition, restaurant chains with different menu needs, such as Bakker Bart in the Netherlands, have switched to our omnichannel system. In total, customers in more than 10 countries make daily use of our partners’ online and in-store ordering channels that we continually optimize.

Of course, we also continue to develop our products. We see a growing demand from customers for more transparency and autonomy. To ensure end-to-end delivery status tracking and accurate ETAs for online customers, we have developed our Driver App. For greater autonomy, we launched the Self-Order Kiosk, which is a great way for partners to add a new and improved solution to an existing offline ordering channel. Both innovations are already used by partners and we see a huge appetite for them.

What can we expect from S4D in the future?

We want to continue to support the fastest growing restaurant chains in Europe with our solutions, helping them to do better and more efficient businesses. We want to provide actionable data to our partners so they can always improve the customer experience. By 2025, we want to be the number one software solution for QSR chains in Europe, processing an increasing number of orders. Our promise to our partners is to help their QSR chains move to omnichannel to do better business.

At the end of the day, if our seamless ordering experience makes hungry customers happy, we also make our partners happy. I would say it’s a triple win.

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