Nvidia’s RTX 40-series pricing is a golden opportunity for AMD

The PC gaming world was eagerly awaiting the reveal of Nvidia’s GeForce RTX 40 series, only to let out a frustrated sigh at the end of Jensen Huang’s GTC presentation. The cheapest of the new cards is $900, a $200 increase over their predecessor… and thanks to some ambiguity in the branding, arguably a lot more. Despite an effort to position the new RTX 4080 and 4090 graphics cards as just the top of a new “GeForce family” that still includes RTX 30 series offerings, gamers are facing a serious sticker shock.

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