We spoke with Chonchol Gupta, CEO of Rebirth Analytics, to understand the company’s vision to eliminate uncertainty and risk from global trade.
What does Rebirth Analytics do?
The globalization of world trade has made companies incredibly vulnerable to a much wider range of disruptions and risks in increasingly complex international supply chains. Business analytics has simply not kept up with the breakneck advancement of globalized supply chains, as it is virtually impossible for any company to accurately assess and predict risk across the full range of parameters.
Rebirth Analytics is building the risk information system for the global economy. Our mission is to restore resilience to global trade by enabling any company to predict its risk exposure across its end-to-end supply chain – comprehensively and in real time.
What makes Rebirth Analytics different?
Companies are putting their reputations at risk every day by making “blind” decisions. There is no shortage of commercialized supply chain analytics solutions, but they are one-dimensional: they all focus on individual factors rather than the full range of risks that affect companies’ worldwide operations and partnerships. It’s like a doctor trying to diagnose illness armed with only a thermometer.
Rebirth Analytics is the only company in the world that enables companies to monitor, quantify and respond to the full multidimensional range of risks that affect their ability to deliver to customers and partners – from their suppliers to their suppliers’ suppliers, to the end of back to the source.
Whether it’s the financial health of your partners, the geographic and geopolitical developments that affect shopping and commerce; From ESG assessment and exposure to slavery to meeting changing regulatory and compliance requirements – we provide the insight that enables companies to make informed and timely decisions that will protect their reputation and keep international operations running smoothly.
What kind of clients does Rebirth Analytics work with?
We work with organizations that manage some of the largest, most dynamic and challenging supply chains in the world. Among them are Neom, the largest infrastructure project on the planet; the world’s largest airline, Emirates; and Avisa, the world’s most ethical energy and utilities company.
How do you see technology changing global commerce in the coming years?
Until recently, there was a general feeling that the global supply chain ecosystem was approaching some kind of nirvana. Companies were developing and managing dozens or hundreds of different relationships around the world, allowing them to develop ultra-lean, just-in-time procurement models.
From the pandemic to the Ever Given, the last few years have shown just how vulnerable these delicate supply chains are to Black Swans. But disruption and reputational risk don’t just arise from one-time events. Companies also need to be highly responsive to other pressures (especially from their customers), such as the imperative to demonstrate ethical sourcing and meet other ESG commitments.
When you have comprehensive, reliable, real-time information flows, you renew trust between buyers and suppliers based on new standards of transparency and visibility. It ensures that companies can protect their hard-won reputation by meeting consumer demands for ethical, reliable and affordable products.
Most exciting of all, it is the foundation for a new paradigm based on collaboration rather than competition: where every buyer and supplier feeds into a global risk information system – reducing risk, increasing resilience and increasing prosperity for all.
How do you see your business growing over the next five years?
Companies that trade across borders are facing a period of almost unprecedented change, and not just in their supply chains. Roles are constantly evolving; while risk and reputation issues used to be just for the CEO or COO, they are increasingly falling to others within the company.
In the years to come, we see our role in supporting this transformation by ensuring that anyone, at any level and in any department, has trusted information to inform decisions that will affect the health and reputation of the entire company.
And above all, we want to bring more responsibility to the global supply chain. Transparency is not something to be feared – quite the opposite, in fact. Knowing the risks before they evolve into full-blown crises is the foundation of a new business paradigm, where buyers and suppliers work together to create innovative solutions to developing problems. Having an accurate and comprehensive understanding of risk is the essential platform for better communication between buyers and suppliers, allowing both to build even stronger relationships that will withstand whatever the world throws at us for years to come.
